FastChangeCo - an adaptable data warehouse for rapid changes
The fictitious company FastChangeCo has developed a way not only to manufacture smart devices, but also to extend smart devices to clothing and living beings as wearables in the form of bio-sensors. Each of these devices generates a large amount of (sensitive) data, more precisely: through the recording, processing and analysis of personal and environmental data.
The primary aim of FastChangeCo's business model is not to license the technology and sell it at a profit. On the contrary - the aim is to position the technology as broadly as possible on the market through low prices in order to earn money later on with a large database.
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